Let’s go to the Okawara Plateau, and enjoy the panoramic view from the highlands.

2026.7.22

Driving from downtown Tokushima, you will see mountains covered with greenery and the beautiful clear waters of the Sonose River. Sanagochi Village, the only “official” village in Tokushima Prefecture, offers a rich natural environment. The Okawara Plateau area is home to a forested area with many rare plants, as well as the Okawara Wind Farm, a large collective wind power generation facility, and many other tourist attractions in Sanagochi Village. In addition to driving, why not explore the entire area of the Okawara Plateau by bicycle?

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“Komatsushima Minato Seafood Morning Market” offers an overflowing supply of seafood!

2026.7.17

Located in the center of eastern Tokushima, Komatsushima City is a land rich in nature, blessed with fertile plains, calm seas, abundant water and clean air. The waters of the Kii Channel are a treasure trove of foodstuffs, and the fishing industry has long flourished here. The Komatsushima Fisheries Cooperative, located in front of the Komatsushima City Hall, holds a popular morning market five days a week where anyone can come and buy seafood.

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The lowest mountain in Japan is located in Tokushima!?

2026.7.1

Mt. Fuji is the highest mountain in Japan, but what about the lowest mountain in Japan? Do you know about it? It is actually located in Tokushima. Its name is “Bentenyama (Mt. Benten).” Let us introduce you to this unknown and fascinating mountain.

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The Submersible Bridges of the Yoshino River

2026.4.23

The Yoshino River, which flows west to east across Tokushima Prefecture, is home to eight "Sensuikyo"—submersible bridges.

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The Journey of the Original "Big Hina Matsuri" in Awa Katsuura: Sharing Hina Dolls with the World

2026.3.26

Katsuura Town is nestled in a mountainous area about a 40-minute drive from Tokushima City. Having thrived as the birthplace of the Awa mandarin (mikan) orange, the town transforms every year, starting around November, when orchards heavy with golden fruit dot the landscape. However, the true hallmark of spring in Katsuura is the unique "Big Hina Matsuri." Every year, around 25,000 visitors come to the town to marvel at the spectacular display of 30,000 gorgeously decorated Hina dolls.

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HIKE! TOKUSHIMA ~Climbing Mount Nakatsumine~

2026.3.13

Roughly 80% of Tokushima Prefecture's land is mountainous, offering a variety of large and small mountain climbs. The "HIKE! TOKUSHIMA" project, launched in 2021, aims to promote the mountains of eastern Tokushima to mountaineering enthusiasts in Japan and abroad. These mountains are already popular among local hikers and trail runners. This time, we'll introduce Mt. Nakatsumine, which straddles Tokushima City and Katsuura Town and offers outstanding views.

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Discovering delicious light roast coffee in Tokushima

2025.12.30

For coffee lovers, visiting coffee shops beloved by the local community is one of the pleasures of travel. In Tokushima, where café culture is deeply rooted, dark roasts have long been favored, and you can find delicious coffee throughout the region. On the other hand, recently the number of people who prefer light roast coffee has been growing, and it has become commonplace to see roasters offering light roasts. This time, we visited coffee shops that serve delicious light roasts to learn about how to enjoy them and hear their recommendations.

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Taste the extraordinary. “Hyakunen Umi”– a Japanese-style restaurant

2025.11.26

The Japanese restaurant “Hyakunen Umi” opened in Bandai-cho, Tokushima City in July 2022. “Hyakunen Umi” literally means “100 Years Sea.” Sustainable and creative cuisine is served while the video works of "teamLab," led by Tokushima City native Toshifumi Inoko, play on the walls. You can have a magical and happy experience, isolated from everyday life.

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Let's warm up in a public bath and sauna! A tour of local “sento” bathhouses in Tokushima

2025.11.20

Winter is here and the cold bites us every day. In this season, wouldn’t you like to relax and warm up in a spacious bathhouse and sauna? This article introduces five “sento” public bathhouses in Tokushima City, Naruto City, and Kamiita Town that Tokushima residents use on a daily basis. You won't want to miss the local social gathering places that still retain the atmosphere of the old days, as well as the recent retro bathhouses that are developing a new style.

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It's like stepping back in time... Introducing the deep back alleys and side streets of Tokushima! The owners are full of humanity, and the bars are famous for their “Showa-era” atmosphere.

2025.11.11

Tokushima has long had many alleyways and side streets where you can find unique shops with a “Showa-era atmosphere” and friendly shopkeepers not found in guidebooks or portal sites. However, compared to the main streets, the complicated and intricate alleys have a kind of dubious atmosphere, making it difficult for first-time visitors to enter. We would like to introduce you to some of Tokushima's deep back alleys and side streets, as well as some of the best bars we recommend. *The "Showa-era" was the period of Japanese history between 1926 and 1989. The '60s, '70s and '80s are fondly remembered in Japan, and most people feel nostalgic about the Showa era, even those who didn't live through it.

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